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Reformation has introduced its first rug collection, developed with French rugmaker Les Éditions de Tapis. The nine limited-edition designs are made to order, hand-knotted by artisans in India and Nepal, and sold exclusively online, with prices starting at $1,000.
Reformation has entered home design with its first rug collection, a collaboration with French rugmaker Les Éditions de Tapis. The nine limited-edition designs are made to order and available exclusively online, with prices starting at $1,000, extending the fashion brand’s retail aesthetic into customers’ homes.
The collection was developed by Lauren Caris Cohan, Reformation’s chief creative officer, and Thomas Coccimiglio, founder of Les Éditions de Tapis. The brands created nine designs drawing on what the source report describes as Parisian interior traditions and a more relaxed Los Angeles sensibility. The rugs are not described as direct copies of clothing designs; instead, they bring related patterns and visual cues into a different medium.
Designs feature palm trees, swans and other figurative motifs, set against soft colors and, in many cases, decorative borders reminiscent of antique textiles. The report says several designs leave open areas around the illustrations rather than covering the entire surface with pattern. Each rug starts as a hand-drawn design and is hand-knotted by artisans in India and Nepal.
The collection is sold at thereformation.com. All nine designs are exclusive to the website, while material swatches are displayed at select Reformation stores. The source report does not specify which stores carry swatches or give individual prices beyond the starting price.
From Store Interiors to Home Rugs
The launch turns an established part of Reformation’s store design into a product customers can buy. According to the source report, the brand had already used rugs by Coccimiglio in its retail interiors, where their patterns became part of the shopping experience. Customers asked where they could purchase them, and those requests helped lead to the collaboration.
For shoppers, the move offers a way to bring a design associated with Reformation’s stores into a home, but the $1,000 starting price places the collection in a high-priced category. The made-to-order format and online-only sales also mean buyers cannot see every finished rug in person before purchasing; select stores display material swatches instead.
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A Partnership Built in Stores
The collaboration builds on an existing relationship rather than introducing the two brands for the first time. Reformation had incorporated rugs by Les Éditions de Tapis founder Thomas Coccimiglio into its retail spaces before the companies developed a collection for residential use. The source report links customer questions about those rugs to the decision to create the home collection.
Cohan described the project as an extension of Reformation’s broader design language across clothing and stores, rather than simply a move into a new product category. The rugs pair decorative imagery with open space and soft color; their production also combines contemporary designs with hand-knotting techniques carried out by artisans in India and Nepal.
““His craftsmanship is unparalleled.””
— Lauren Caris Cohan, Reformation’s chief creative officer
Details Buyers Still Need
The source report does not list the individual prices, dimensions, materials, delivery timelines or care instructions for each design. It states that prices start at $1,000 and that the rugs are made to order, but does not say how long production or shipping takes, or whether every design has the same range of sizes or materials.
The report also does not identify the select stores displaying swatches, explain how many samples are available, or say whether the collection will be restocked or expanded. Those details were not confirmed in the source material.
Availability and Purchase Details
The collection is available now through Reformation’s website, with material swatches shown at select stores. Prospective buyers can consult the brand’s online listings for any design-specific information, including current pricing and product specifications. The source material gives no announced date for additional designs, a broader in-store rollout or changes to the made-to-order offering.
Key Questions
What is Reformation’s new home collection?
It is the brand’s first rug collection, created with French rugmaker Les Éditions de Tapis. The release includes nine limited-edition, made-to-order designs.
How much do the rugs cost?
Prices start at $1,000. The source report does not provide the price of each design.
Where can shoppers buy the rugs?
All nine designs are available exclusively online at thereformation.com. Material swatches are on display at select Reformation stores, though the report does not name those locations.
How are the rugs made?
Each design begins as a hand-drawn illustration and is hand-knotted by artisans in India and Nepal, according to the source report.
Source: design-milk.com
