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Benjamin Moore has named Webster Green, an archival shade with mature olive undertones, its Color of the Year for 2027. The company also assembled a seven-color palette to pair with it; specific product availability and pricing were not provided in the source report.
Benjamin Moore has named Webster Green, an archival shade from its historic collection, its Color of the Year for 2027. The company’s selection puts a composed green with olive undertones at the center of its annual color forecast and comes with a coordinated palette of seven additional shades.
The paint company’s team considered green a strong direction but spent months reviewing its 140-year archive and visiting markets and trade shows to identify a particular shade. Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the team compared greens across lighter and darker ranges before settling on Webster Green. She described the chosen color as having a sense of composure and stature.
Webster Green is presented as a mature, earthy green rather than a bright or pastel shade. The report describes its olive undertones as part of its enduring character, while also suggesting it can work in expressive settings. Magno proposed using it on millwork in a study or across an entryway, where she said a concentrated area of color could make a welcoming first impression.
Benjamin Moore’s companion palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The company described the colors as earthy and grounded. The source report does not provide prices, product availability, paint finishes or detailed instructions for using the palette.
A Green Shade With Historic Roots
The announcement gives homeowners, designers and paint retailers a clear signal about one major brand’s color direction for 2027. Rather than introducing an entirely new color, Benjamin Moore selected a shade from its historic collection, linking the forecast to the brand’s archive and to the continued use of green in home interiors.
For readers planning a room update, the practical takeaway is the pairing of Webster Green with seven named colors. The palette offers potential options for contrast and coordination, while the suggested uses—such as study millwork or an entryway—show how the company imagines the shade being applied. Those are design suggestions, not requirements or guarantees about how the paint will look in a particular home.
The announcement is also a forecast from a paint brand, not evidence that Webster Green will become the most popular shade among consumers. Its market reception, sales and uptake by designers remain to be seen.
Benjamin Moore Webster Green paint
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How Webster Green Was Selected
Benjamin Moore’s choice followed an internal search that the company said lasted months. The team reviewed historical colors and traveled to markets and trade shows, weighing green shades across a range of lightness and depth. According to the source report, the team broadly favored the green family before narrowing its focus to Webster Green.
The announcement sits within a longer history of green appearing in design trends. The source report points to emerald shades associated with the Art Deco era and to the popularity of softer sage greens in recent years. That history provides context for the brand’s selection, but does not establish that every green shade performs similarly or that Webster Green follows a particular consumer trend.
Benjamin Moore framed its accompanying palette as a way to honor the past while looking ahead. Magno said the colors were intended to feel grounded at a time when many things move quickly. The report does not give a full launch schedule or indicate whether the palette is a limited collection.
““It just felt like it had such a nice composure to it.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
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Details the Announcement Leaves Open
The source report does not state when Webster Green will be available as part of any specific product line, what it will cost, or which paint finishes will be offered. It also does not provide color codes for Webster Green itself or specify whether the seven companion shades will be sold together as a collection.
There is no independent measure in the report of expected demand, consumer response or how widely designers may use the shade. Magno’s comments about possible applications and the palette’s grounded character represent the company’s perspective. The way the color appears can also vary with lighting, surface and surrounding finishes; the source does not include technical guidance or sample comparisons.
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Availability and Palette Details Ahead
Benjamin Moore has identified Webster Green and named its seven companion colors, but the source report provides no subsequent launch dates or sales details. Readers interested in using the shades will need to check the company’s product information or a local retailer for availability, pricing and finish options.
The next measure of the announcement’s reach will be how the color and palette are presented in product materials and how homeowners and design professionals choose to use them. Until more information is released, the confirmed development is the company’s 2027 selection and its accompanying list of colors.
Benjamin Moore historic color collection
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Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Webster Green, an archival shade from Benjamin Moore’s historic collection, is the company’s Color of the Year for 2027.
What does Webster Green look like?
The source report describes it as a mature green with olive undertones and a composed, stately character. The report does not provide technical color measurements.
Which colors are in the companion palette?
The seven listed shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Where does Benjamin Moore suggest using Webster Green?
Andrea Magno suggested using it on study millwork or in an entryway. These are examples from the company’s brand and color executive, not a prescribed application.
When can customers buy Webster Green?
The source report does not give an availability date, price or finish information. Customers will need to consult Benjamin Moore or a retailer for current product details.
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