I’m a Shopping Editor and Here’s What I’m Actually Buying During Amazon’s Prime Day

Several shopping editors are sharing their actual Prime Day purchases, revealing practical items they are buying for themselves and loved ones based on firsthand testing and experience. This offers consumers insight into what experienced shoppers prioritize during the sales event, highlighting trusted products across beauty, home, and food categories.

During Amazon Prime Day, editors from Shop TODAY are purchasing a variety of items that reflect their personal needs and professional expertise. These include hair care products like satin scrunchies, beauty essentials such as eyebrow pencils, and kitchen upgrades like attachments for stand mixers. Many are also restocking household staples, including cleaning supplies and favorite food items like chili oil and noodles.

For example, deputy managing editor Jess Bender is buying hair accessories for her mother, while senior editor Julie Ricevuto is restocking her favorite tinted moisturizer. Editors are also taking advantage of deals on home cleaning tools, such as Magic Erasers and multi-use spritzes, and kitchen gadgets like attachments for KitchenAid mixers. Food items like chili oils and noodles are popular for their flavor and convenience, with editors noting their daily use and value.

Insight into Practical Shopping Strategies During Prime Day

This reporting provides readers with a realistic view of what experienced shoppers prioritize during Prime Day, emphasizing quality, utility, and personal needs. It offers guidance on trusted products and helps consumers make informed decisions based on tested, recommended items. Understanding what editors buy can influence purchasing choices and highlight products that deliver value and reliability during major sales events.

Editors’ Personal Shopping Choices During Prime Day

Amazon Prime Day is known for offering significant discounts across categories, prompting many consumers to stock up on essentials and luxury items. This year, shopping editors with years of experience are sharing their selections, which tend to focus on everyday needs, quality improvements, and practical upgrades. Their choices reflect a blend of personal preference and professional testing, providing a curated glimpse into what reliable, tested products look like during the sales event.

Historically, Prime Day has been a strategic opportunity for consumers to purchase high-value items at lower prices, especially in categories like home goods, beauty, and food. Editors’ selections align with this trend, emphasizing products that combine affordability with proven performance.

“This tinted moisturizer offers the perfect amount of coverage, while mattifying and protecting the skin from UV rays.”

— Julie Ricevuto, Senior Editor

Unconfirmed or Pending Purchase Details

While editors have shared their planned purchases, it is not yet confirmed which items will ultimately be bought or how many deals they will take advantage of. Additionally, some product preferences may evolve as new deals are announced or as they receive feedback on early buys. Details about the final quantities or specific brands beyond initial selections remain unconfirmed at this stage.

Next Steps for Editors and Consumers During Prime Day

Editors will finalize their shopping carts as deals continue throughout Prime Day, sharing updates on their actual purchases post-event. Consumers can expect additional tips and recommendations based on these real-time choices, helping guide purchasing decisions for the remaining days of the sale. Monitoring deal updates and reviews will be key for shoppers aiming to replicate trusted picks.

Key Questions

Are the products shared by editors sponsored or paid for?

No, the products are personal choices based on editors’ testing and experience, not sponsored or paid promotions.

Will the editors’ picks be available at a discount during Prime Day?

Many of the items are on sale or discounted during Prime Day, but availability and prices vary by product and seller.

How can I determine which deals are worth buying?

Look for trusted reviews, editor picks, and products that meet your personal needs, especially those with verified discounts during Prime Day.

Will the editors share their final purchases after Prime Day?

Yes, updates on actual purchases and reviews are expected after the event concludes, providing further insights into their choices.

Are there any tips for shopping efficiently during Prime Day?

Set a list of priority items, monitor deal alerts, and read reviews to ensure deals are genuine and meet quality standards.

Source: Google Trends