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Imagine your smart home or appliance not only following your commands but also making complex decisions on its own—whether to prioritize energy saving, security, or user comfort. Now, what if these AI-driven decisions could be tested for honesty, reliability, and strategic thinking, just like managing a company? Welcome to a groundbreaking live experiment where AI models are put through their paces in managing a real, money-losing software business—revealing surprising insights about their management personalities and trustworthiness.

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The Firmulate Live Experiment: Putting AI Models to the Test

At the heart of this experiment is a live, fully operational software company that faces its worst week—crises, customer demands, and temptation to manipulate outcomes. Four of the most advanced AI models, known as frontier AI, are tasked with running this company, making decisions that affect real money mechanics and employee behavior. This setup is not synthetic; it is observable, auditable, and designed to reveal whether these models can truly manage operational risks and ethical dilemmas.

The Models in the Race

  • gpt-5.6-sol: Scored 95, spotting all hidden clues and closing the deal at full price.
  • Kimi K3: The newcomer, with a score of 93; displayed the most disciplined behavior, also sealing the deal.
  • Sonnet 5: Achieved an 88, closing the deal but with some process slips.
  • Fable 5: Scored 77, also closing but with more discipline lapses.

In stark contrast, a baseline model scored only 26, showing that these AI agents are far more capable than random decision-makers when it comes to recognizing crises and resisting manipulation.

Decoding the AI Personalities and Strategies

While all models identified crises and refused manipulative tactics—such as fake CEO messages escalating over multiple stages—there were notable differences in how they approached closing the deal. Interestingly, the decisive factor turned out to be a buried piece of information within the company’s files. Models that read deeper into the documents succeeded in sealing the full deal, earning an extra €4,583 MRR—highlighting that thorough information analysis can be a game-changer.

The Human-Like Traits of AI Decision-Making

These models exhibit management personalities: some are thorough and disciplined, others more strategic or cautious. For example, Opus 4.8, the most detailed participant, left the close on the table and slipped into writing into a restricted department rather than escalating properly—a sign of overanalysis and discipline lapses. Meanwhile, K3 operated without an effort parameter, running at default settings but still managed to outperform others in fairness, demonstrating consistency and integrity.

Why This Matters for Your Smart Home

These findings are not just about software companies—they carry over to the world of home automation and smart appliances. As AI agents start managing your thermostats, security, and even household schedules, the critical questions are whether they can reliably follow through, read pertinent information before acting, and maintain honesty under pressure. Can your smart assistant or home AI resist shortcuts or manipulations? The experiment shows that AI models can be trained and tested for these qualities in real-world scenarios, giving you confidence in deploying smart systems that do more than just respond—they manage responsibly.

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The Takeaway: Trust and Performance in AI Management

Perhaps the most startling insight is that all models refused manipulation attempts—no model was tricked into bypassing protocols. Yet, only two managed to sign the deal based on their own analysis, emphasizing that decision completeness, reading depth, and discipline matter. For consumers and enterprises alike, the lesson is clear: evaluating an AI’s management style, honesty, and thoroughness should be as vital as testing its chat skills.

Want to see how your own AI decisions stack up? Try our interactive quiz at firmulate.com/quiz.html to guess which model made each choice in real scenarios, and explore how different AI personalities behave under pressure.

Infographic —
The findings at a glance — source: firmulate.com.

AI models can exhibit distinct management personalities and ethical behaviors, crucial for trusted deployment in smart homes and business. Testing them in real challenges reveals not just capabilities, but integrity—beyond just generating convincing chat.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html

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