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Paint and wood-stain companies have announced a range of 2027 Colors of the Year, including moss and olive greens, warm browns, smoky blues, an earthy orange and a pale wood stain. The selections are individual brand choices, not one industry-wide color; several companies describe their hues as responses to interest in nature-inspired, comfortable interiors.
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with announced picks ranging from mossy greens and smoky blues to deep browns, an earthy orange and a pale oak stain. The selections, compiled by House Beautiful, show different companies putting forward distinct hues rather than a single shared industry choice, giving homeowners and designers an early view of palettes brands expect to feature in the coming year.
The announced colors include Grounded (T27-01) from Behr, a moss- and olive-inspired green with brown undertones, and Webster Green (HC-130) from Benjamin Moore, a mid-tone green with historical associations. Sherwin-Williams and HGTV Home selected Celery (SW 6421), a soft, garden-inspired green described by the companies as an organic, earthy hue.
Other picks span cooler and warmer territory. Valspar chose Cottage Door (8004-38E), a gray-leaning mid-tone blue; Glidden selected Artifact (PPG10-16), a smoky blue. Clark+Kensington’s Vantage Point (38B-4) is another dusty, sky-inspired blue, while Dutch Boy Paints named Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
Brown and natural wood tones also feature prominently. Little Greene’s Marle (355) is a warm brown from its Colour Scales collection, and Dunn-Edwards chose French Press Coffee (DEBN07), a deep brown with plum undertones. Minwax’s Pickled Oak (MW260) is an ultra-light wood stain intended to show natural grain. These choices cover paint and stain, so they are not directly interchangeable product categories.
A Palette Built Around Natural Hues
The selections give readers an early look at how participating brands are positioning color for 2027: many describe shades linked to nature, comfort and lived-in spaces, while the range still includes cool blues and darker, more saturated options. For people planning a room refresh, the list offers a snapshot of colors likely to be promoted by these brands, not a requirement to follow a single trend.
Several companies connect their choices to well-being or a preference for warmer interiors. Behr’s Kayla Kratz describes Grounded as sheltering, while Sherwin-Williams’ Ashley Banbury says homeowners and designers are prioritizing environments that support wellness. Such explanations are brand perspectives, not independent evidence that consumers broadly prefer a particular color or that a shade will improve mental health.
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How Brands Describe Their Picks
Color of the Year announcements are made by individual companies and reflect each brand’s own marketing and color-selection process. House Beautiful’s roundup includes paint makers, a luxury paint retailer and Minwax, which specializes in wood stains. Their picks therefore represent a collection of brand announcements, not a formal industry ranking or a survey of all available colors.
Some companies cite specific design references. Benjamin Moore says Webster Green was introduced in 1976 and draws on design trends associated with 18th- and 19th-century North American architecture. Little Greene identifies Marle as part of its recently launched Colour Scales collection. Dutch Boy and Dunn-Edwards frame their selections around familiar, grounding experiences, while Valspar presents Cottage Door as a versatile new neutral.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
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The 2027 List Is Still Developing
The roundup covers the brands and announcements included by House Beautiful; it does not establish that every paint or stain company has announced a 2027 pick. More selections may be announced, and the list may change as additional companies release their choices. The source material does not provide a complete industry tally or a shared process for selecting colors.
Claims about broader consumer preferences, wellness benefits and the return of brown are largely presented as brand or industry interpretations. The material does not include independent market research showing how widely shoppers favor these colors, nor does it establish whether the announced shades will become common in homes. Availability, pricing and launch timing for individual products are also not specified across the full list.
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Watch for Further Brand Announcements
Readers can expect the list to develop if additional companies announce their 2027 selections. For each new pick, the practical details to check will include the exact color code, product type and availability, since a wall paint and a wood stain serve different uses. The roundup offers an early catalog of announced colors; it does not predict which shades will ultimately be most widely used.
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Key Questions
Which colors have brands announced for 2027 so far?
The reported picks include Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green. They span paint and wood stain and come from different companies.
Is there one official 2027 Color of the Year?
The source lists separate selections made by individual brands. It does not identify a single industry-wide official color.
Which announced picks are green?
Green selections include Behr’s Grounded, Sherwin-Williams and HGTV Home’s Celery, and Benjamin Moore’s Webster Green.
Are more 2027 colors expected?
The roundup covers announcements available to the report, but does not say the list is complete. Additional brands may announce picks later.
Source: rss
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